The Aluminium Die Casting Specialists

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JVM casts in-house talent in Group Design Director role

Simon Ruffle of JVM Castings

Simon Ruffle has been appointed Group Design Director at JVM Castings, in a strategic move to improve the company’s service offering by focusing on reducing the lead time to turn customer concepts into finished products.
 
Simon brings to the job a wealth of experience, having risen through the ranks of the company, which he joined in 1996 as a Graduate Engineer. He has worked in almost every department and therefore understands the workings of the business more than most.  
 
Working across the company’s two sites in Tamworth and Worcester, Simon’s remit will focus heavily on the design for manufacture of the casting and of the tooling to smooth the transition between the design phase, prototyping through to delivery of the customer’s product.  By getting the design right first time, it will be possible to reduce the requirement for numerous development trials and significantly reduce lead times for customers.
 
Simon Ruffle said: “My new position represents an exciting opportunity to make a real difference to our service delivery for customers.  The Group Design Director role is a new position created specifically to address the need to develop robust designs both quickly and efficiently to support our design and production expertise.”

Robert Murcott, Joint Managing Director at JVM Castings, said: “Simon joined us a fresh-faced graduate, with obvious potential. In his early years he was fortunate to have worked alongside my father Alan Murcott, and helped him design crankcase castings for Triumph Motorcycles. These were highly complex and innovative parts, which won the International Casting Award in 2001.

“Since my father’s retirement, Simon has led the design team at JVM and this year has helped the company win its second International Diecasting Award for the B Pillar we manufacture for Jaguar’s F type.

“He is a welcome addition to the Board, and his views will help us further improve our customer service.
We are now looking to recruit new graduate engineers to follow in Simon’s footsteps and be part of the future of JVM.”